GHD have denied any intention to supply high street retailer Boots with ghd’s, instead, confirming their allegiance to the professional hair salon network. GHD is the UK’s market leading hair straightener and now their styler is as popular as ever and faces huge demands as desperate attempts by high street retailers to obtain the highly acclaimed ghd styler product
A feature on the Marketing Magazine’s website which claimed the brand were looking to adopt a roll-out retail strategy and that they had declined to comment. Hair industry and trade publication Hairdressers Journal International spoke to ghd global brand director Guy Longworth who claimed ‘We have never sold to Boots and do not have any plans to do so’
GHD created a sensation with its ‘new religion for hair’ advertising campaign and has seen its product rise to become the ultimate hair styling tool. McIntyres salons opened their new hair training and colour academy and are the regions chosen ghd ambassadors and educators delivering ghd structured training courses